When I first met Erelle, Swiss jewelry designer, back in the winter of 2012, I was immediately taken by her generous, cheerful and creative personality. We quickly became friend. Each meeting led to a rich exchange of ideas. On one of these “brainstorming” mornings, I told her of my wish to do a project together. In the most natural way and within a few hours, we put together a capsule collection. Today, I am thrilled to finally reveal the 7 pieces – 3 pairs of earrings, 3 necklaces and 1 ring!
“ When the berries (baies) are the fruit of an artistic collaboration between Baies d’Erelle and Romina of Blaastyle“
The collection Blaastyle x Baies is also born of a friendship with two creative instincts – Erelle with her soft touches, and I with my minimalist rigor. It is a true collaboration because each of us could never have come up with the creations on our own.
For the visuals of the launch editorial, we wanted to evoke the fresh (summerish) spirit of the collection. So, on a chilly morning in late March, my talented photographer Inès assisted by my friend Ken and I headed to… a pebble beach by the lake and pretended we were already in high summer. Believe me, I did dare a swim to get myself into the summer mood. If the pictures were any clearer, you would be seeing my goose bumps! The result was definitely worth the suffering.
These 7 pieces will dress-up and add a characterful twist to your look. They are made of brass or copper plated with pale 23 carat gold. The stones are semi-precious rose quart crystals, black agates and amazonites. Hurry up, until 1stJune, you can pre-order your favorite piece(s) and enjoy a 10% discount!
I feel so grateful to be able to share this project with you – thank you!