Hugo Is Bold

Hugo Fall-Winter 2017 ©Blaastyle


We know Hugo Boss for its classical and elegant silhouettes that almost define the dress code for the modern working woman.  We appreciate the impeccable tailoring details, cut and structure of the pieces.  Now, be prepared for a refreshing makeover: this Fall-Winter 2017, HUGO introduces the confident and bold woman: one who wants to stay chic and classy but dares to be playfully different.  

The HUGO Fall-Winter 2017 collection is inspired by the circus to be more urban, modern and trendy. It features bold stripes, oversized bows and clown chic collars.  You don’t really see these cheerful touches from the more discreet pieces that I have selected.  Check out their whole Lookbook and you get a good feel of the younger urban vibe.

I find that each look and piece of the new HUGO collection makes an individual statement of “nowness”.  It is perhaps exactly what the classical minimal and chic lines of Hugo Boss is missing.  Touché! 



Look 1:
HUGO – shirt
Mango – pants
Zara – heels
ZeroUV – eyewear

Look 2:
HUGO – sweater & pants
Proenza Schouler – bag
Gucci – slides
ZeroUV – eyewear

Look 3:
HUGO – sweater & shirt