It’s tricky to find a pair of jeans that fit me off-the-shelf. Invariably I have to alter the length, or I don’t quite like the cut – ditto for chinos. A solution comes by the name of Selfnation, a Zurich and Berlin-based company which tailors jeans and chinos to your measurements. The founders want to make the “perfect” jeans as how the customer wants them, by adding technology to the designers’ savoir-faire (Fashion Tech?).
Selnation is a godsend as I’ve been looking for a pair of white jeans for months. I had a very clear picture of what I wanted – slim/skinny cut, ankle length, and mid waist. I was saved the trouble of searching for one online or in the shops. You just need to go to the Selfnation website, enter your measurements (eg. waistline, leg length), and pick your colour, style and cut. In a few clicks I ordered my bespoke pair of jeans (and chinos in black and slim cut too). And presto, they are delivered to your home.
You always take a bet when ordering online. Will it fit me? Will it look as nice as on the pic? Fit and look are important but quality (of both material and make) matters just as much. I was both excited and anxious when I received my parcel. Disappointedly, my chinos didn’t have the slim-cut I wanted. On the other hand, my jeans wore perfectly. It was a quality piece too – well-finished of sturdy fabric yet comfortable to wear. So will I order another pair? Definitely.
Selfnation – jeans
Mango – Shirt
Minelli – shoes (they have other colors too!)
Furla – bag
Ray-Ban – sunglasses
Selfnation – chino
Bespoke – top
Zara – pumps