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Outfit

The All-Season Winter Shoe

  If there is a good reason to wear winter shoes, it’s Minelli. Why wouldn’t you? They are quality pieces in trendy yet versatile designs. Here’s a small selection that are available in Minelli shops in Switzerland. I’ve been looking for a basic pair of moccasins, but I ended up with this model with mini… Read More »

Why You Should Dress-Up Too.

  Women in the cities in Asia seem to enjoy dressing up. They parade the streets on weekends with the latest it-bags – and not in your usual jeans, t-shirts and sneakers combination.  Girls nail the office wear too.  In Lausanne and even in the bigger city of Zurich, I would become self-conscious wearing simple… Read More »

The Art Of Flat Lay With IKEA

A “flat lay” or “flatlay” is simply a still-life picture of objects lying on a flat surface.  Here are tips and tricks on how to capture aesthetically appealing flat lays. Find your flat surface.  For your background “canvas”, you can use a table, however you’ll have to climb up a chair or step stool to make sure… Read More »

My bespoke Jeans and chinos ©blaastyle

  It’s tricky to find a pair of jeans that fit me off-the-shelf. Invariably I have to alter the length, or I don’t quite like the cut – ditto for chinos. A solution comes by the name of Selfnation, a Zurich and Berlin-based company which tailors jeans and chinos to your measurements. The founders want… Read More »

How To Become A Fashion Blogger ©Blaastyle

  I regularly receive messages asking how one can become a fashion blogger, and if there is a magic formula. I share some of my experiences here and hope they provide the answers you were looking for, and perhaps even motivate or inspire you. I started blogging at 13. I remember posting friends pictures or “cool stuff” on Skyrock (the cool platform then). Then I moved on to Blogspot, and narrowed my contents to focus on fashion. I shared what inspired me (images… Read More »

People’s Park Complex

  I shot this OOTD look at an offbeat location. It is the rooftop of People’s Park Complex, an iconic 60’s-style building in the heart of Chinatown. To access the rooftop, you take the elevator at entrance of the shopping mall to the 6th floor and then climb the stairs. As backdrop, you have either… Read More »

  For many of us, September kicks off a new work or school year. So, how about a fresh start with a new feel-good outfit? One that is simple, casual and summerish (winter is still not quite here yet, and as for tropical Singapore…). Funny to think that jumpsuits were originally designed for sky jumps… Read More »

  I joined a luxury timepiece distributor and retailer without having owned a “serious” watch to talk about.  I could only claim to have a good eye and taste for watches, and how I prefer masculine to feminine styles. The wait is over – I now have a new Baume & Mercier MyClassima piece.  It… Read More »

Hugo Is Bold

  We know Hugo Boss for its classical and elegant silhouettes that almost define the dress code for the modern working woman.  We appreciate the impeccable tailoring details, cut and structure of the pieces.  Now, be prepared for a refreshing makeover: this Fall-Winter 2017, HUGO introduces the confident and bold woman: one who wants to stay… Read More »

  The Freitag brothers are one of Switzerland’s most interesting startup and branding stories.  Their success started in 1993 when Markus and Daniel were graphic designers.  Looking for a practical, sturdy and good-looking bag, they were inspired by the multi-colored heavy trucks running by their apartment in downtown Zurich.  They recycled old tarpaulin truck covers… Read More »