Swiss Designer Showroom

Laend Phuengkit
Van Berry
Toujours toi – Family affairs’
Lyn Lingerie
Portenier Roth
On a cold and rainy Saturday afternoon, I visited the Swiss designer showroom organized by Mercedes Benz Fashion Days Zurich (MBFDZ) to complement the evening runway shows. For this day out, I opted for a casual and comfortable outfit.  I wore my “incontournable” burgundy hat with my Mango maxi dress over a white shirt.  I put on one of my favorite jewelry, a Zara necklace.

Some of the designers I saw the night before were there. It was nice to have more time to chat with them and to learn more about the inspiration and thoughts behind their creations.  Javier Reyes told me about how he wanted to extol and epitomize femininity.  Portenier and Roth justified why they centralized production so as to gain full control over quality.  The result was evident in the quality of the silver leather skirt that I spotted during the show. Lined with a light black satin, the leather was exquisitely soft and sensuous. This piece is really suitable for all seasons.

I also met other designers and discovered new brands, such as Yvy. The designer, Yvonne Reichmuth, has always been working with leather and wanted this time to focus on accessories. She builds her body accessories directly on models and this explains why they fit so well. I very much prefer the nude ones to the black ones. The pieces which struck me the most were the side-pad belt, and the front pad attached at the back. I could see them very well over a white shirt and some straight cut pants. My attention was also caught by the Lyn lingerie. The pieces were playful, girly but seductive.  My favorite was the pink pastel embroidered bra with a lace baby-doll motif. I also liked the dark grey set with its the big neon bow.

I already know about most of the other designers.  I want to give special mention to the colorful overall from Laend Phuengkit; to the Van Berry little bow button jacket and green dress; and to Toujours Toi – Family Affairs’ playful dresses with their little cute design patterns.

The afternoon visit was a nice warm-up to the “International Closing Night – An Homage to Glamour & Nightlife” event.  Watch this space – I will share with you my impressions from the very front row!