Mode Suisse Zurich Diary

Zurich is always a fascinating destination, and even more so for me when there is the Suisse Mode event. I was invited to its 3rd edition at the Schiffbau on Saturday March 9th. As always, I am happily surprised and charmed by new brands such as En Soie or Ikou Tschüss, but also enjoyed following the brands that I am already familiar with, such as Little Black Dress, HEAD school and Toujours Toi* Family Affairs.
Every show started with striking music followed by amazing models striding to the beat. Sophisticated, chic yet classical, Asandri’s collection presented femininity at its best. Bow shirt, fur details or leather, it had a less colorful palette then its previous collection, but played with the materials. We loved it!
Continuing along the theme of flawless femininity is Ginny Litscher. This time she not only presented a variety of silk scarves but also dresses and tops. Mixing colors and prints, the outfit can be simple, yet a little detail here and there gives it an extra touch.
Toujours Toi*Family Affairs was one of my favorite collections in Zurich. They played with patterns and prints in striking colors and cut. They were quite different from their previous pyjama-inspired collection. I would love to get a few pieces for myself, like the Baroque-style mini dress, or the fluffy jacket in light pink – can’t wait for the collection to hit the stores.
En soie brought on cool kids vibe with rap music and models chewing gum. It was a fanfare of colors, prints, V-neck overall in young, chic and cool designs. Best known for their quality silk, I loved everything about the collection beyond the fabric. The “En Soie” prints over an entire piece, and also over other prints were fabulously executed.
Students from the HEAD school in Geneva presented designs which had a “less unwearable” (as compared to last year’s) structure yet managed to highlight its originality. The cut-out skirt-short in light blue with its bomber jacket was one of my favorites.
Ida Gut expresses feelings with clothes and we could see it during the show. They mixed many different patterns and textures but kept a fresh and light side to make the clothes stand out in a very refined way. For example, the flower prints and clever choice of materials did not make the over-sized transparent pants and coat look imposing at all.
Portenier and Roth, whom I first discovered last November during the Mercedes-Benz Fashion Days, maintained their trade mark of great quality projected in very strong cuts and colors.
I had been waiting impatiently to see Stefanie Biggel again after the huge impression their SS2013 collection (now available) made on me. This time, they are keeping the cuts very simple but play more with the fabrics. I unfortunately did not manage to take good shots due to the bad lighting. I will try make up for this by sharing more shots in my post on the Geneva show.
I could keep talking about the many more designers I saw, but let me share my impressions of them in later posts. It is such a pleasure to feel the increasing vibrancy of the Swiss fashion scene! Stay tuned.