Swiss Fashion Styling Session

I enjoy writing about the outfits I like, but being able to style them with real audiences adds to the fun. So you can imagine my delight in being the guest stylist for Atelier Laure Paschoud pop-up store at Chic Cham in Lausanne last Wednesday. I also enjoyed getting to know Swiss-based Laure better, with the bonus that I even got to offer my advice to a professional stylist. I am impressed that Laure really cares about the social and environment aspects of her products. For example, her clothes are made in Bosnia by workers who are ensured respectful and fair conditions. Moreover, she uses organic, recycled and fair trade materials. On the creative side, I asked why she hardly ever uses prints. She explained that her creations are guided by a wish for fashionable yet timeless design. Her pieces are made from scratch and she doesn’t like to use pre-designed patterns. Instead, she has chosen to collaborate with several times like-minded artists. Her extensive selection of clothes are also intended to worn in many ways. I took advantage of Inès meeting me at the end of the styling session to shoot a spontaneous “editorial”. Chic Cham turned out to be a great location! Here are a few of my favorite pieces to show a bit of Laure’s work.