In True Fashion – H&M Beauty x Blaastyle

To me, fashion is a lifestyle spirit that goes beyond clothes and accessories. A stylish outfit goes hand in hand with a good mise en beauté or beauty routine. I can’t wait to reveal a long kept secret: I am one “face” of H&M’s new beauty line! I know it sounds cliché – imagine collaborating with a brand that I always liked and dressed-up with since a child! Let me tell you more about our project.
H&M recently launched a makeup line covering a broad range of eyeshadows, lipsticks and nail polishes. For this occasion, they chose me to represent the Romandie (French-speaking region of Switzerland). Over the next few days, I will publish several editorials on how I relate beauty to fashion. To kick start the series, I show you here my interpretation of a subtle trendy look.

I wear a pants and dress ensemble from H&M’s new Studio collection (out in stores on September 10th). The big zigzag print in white and deep green shades is striking. So, I don’t want to overdo the overall effect with a colorful or glittery makeup. I work instead on a smoky effect along the tones of the outfit which I then enhance with a stand-out black eyeliner. I highlight the contour of my face with their amazing three-shade bronzing powder and apply a little bit of blush on the cheekbone. I stay natural with pinkish lips.

This is my first idea of a look with the new H&M beauty line but I can already imagine so many other ways to work it! Why don’t you visit the store and check it out for yourself… or…..
Come and meet me on September 10th in the H&M store in Lausanne (Rue du Pont)
 from 3pm to 5pm for a special beauty session!

You can learn a few tips from a pro makeup artist, and I would love to talk to you!

PS: Stay tuned for another BIG surprise next week!